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Writing a Design Proposal

Writing a Design Proposal

What to Include

  1. Project Objectives
    2. This is where you can break down the main goals of the project. If it's a redesign talk about why the redesign is necessary, be very specific. If it's a new design talk about the purpose of the new design, why it's needed and the goals of it.
  2. Submitting Deliverables
    3. In this section you will indicate how and when you will have meetings with your client and deliver progress.
  3. Process
    4. This is where you will layout your process and the different phases of the project for your client, the how and when you will do things.
    Here is an example of a phase description.

    Phase 1: Research and Concept Development

    This project will begin with research on the main goals of the redesign, the audience, the current website and competitors’ websites, and any other relevant information.
    This data will help in the development of successful design concepts.

    Deliverables

    • A design brief describing the conclusions of the research
    • A detailed schedule to guide the process
  4. Project Cost
    5. This is where you layout the project cost for your client, this section can vary depending on how you are charging your clients. I personally charge a flat rate, so for me this section includes all of the deliverables they will be receiving and then the total cost for this project. If you choose to do it this way it's very important that you are very specific with the list of what you are giving to your client for that price. For example, if you are giving them wireframes you want to list exactly how many wireframes are included.
If you have anymore thoughts o suggestions on how to make a proposal great leave it in the comments!

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