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Marketing on Social Media

Social Media Marketing Guide

Instagram

Sizes

Profile Picture

Minimum of 110 x 110 pixels.

Photo Thumbnails

Minimum 161 x 161 pixels.

Photo Size

Minimum 1080 x 1080 pixels, appears in feed at 510 x 510 pixels.

Tips

  • You can now include up to ten images in a single post.
  • You cannot include a link in a post, you can include a link in your bio.

Twitter

Sizes

Profile Picture

Minimum of 400 x 400 pixels, will display 200 x 200 pixels.

Header Photo

Minimum 1500 x 500 pixels.

In-Stream Photo

Minimum 440 x 220 pixels.

Tips

  • In-stream photos may be collapsed images to fit in a followers stream

Facebook

Sizes

Profile & Business Profile Picture

Minimum of 180 x 180 pixels, will display 160 x 160 pixels on desktops. Thumbnail profile picture displays at 32 x 32 pixels.

Cover Photo

Minimum 820 x 312 pixels.

Shared Image

Minimum 1200 x 630 pixels.

Shared Link

Minimum 1200 x 627 pixels.

Highlighted Images

Minimum 1200 x 717 pixels. Appears at 843 x 504 pixels.

Event Image

Minimum 1920 x 1080 pixels.

Pinterest

Sizes

Profile Picture

Minimum of 165 x 165 pixels.

Pin Sizes

Minimum expanded pin width 600 pixels, displays on main page at width of 236 pixels. The height scales.

Tips

  • A pins height scales when on main page view, the full pin isn't displayed until the pin is expanded.

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